Brand Stories

Intenza and Equipt Collaborate on Baby, You're the Best!

Strength training is as important as cardio and Intenza’s partnership with Equipt embodies its perfect alchemy.

The start of a new year means a renewed focus on wellness and Intenza is excited to announce a new collaboration with Equipt, who bring activity to daily life with their chic Ubarre weights.  The partnership, centred around the “Baby, You’re the Best!” campaign, will send an empowering message of positive action to set the tone of more movement in daily life.


Building on both brands’ belief that whether at work or play, movement is key to achieving optimal wellness, personal growth and empowerment, the collaboration underwrites their bigger mission which is to generate and promote a positive mindset which ultimately leads to great constructive change.

There is no one definition of what counts and what’s worth doing when it comes to exercise.

In essence, both Intenza and Equipt are rooted in innovation, selfexpression and highperformance with customer experience as the highest priority.  “We love to collaborate with likeminded brands,” says EleanorJayne Browne, Vice President, Branding&Communications at Intenza.  “Ubarre celebrates the many forms of expression that live in each person and the unique way they enjoy exercising; and just like the global Intenza family, Ubarre devotees are looking for those allimportant authentic and moodboosting moments.”

Based in Los Angeles, Equipt have been shaking up the home fitness market since 2019 with their trendsetting Ubarre weights and workout accessories.  “People using both our product lines share the common goal of wanting to maximise their time and workouts, on their own terms”, says Kodi Berg, Equipt founder “and partnering with Intenza enables our two brands to creatively deliver our mind, body and soul movement philosophy.”


Using combined expertise to strengthen their important message “Baby, You’re the Best!” hopes to encourage audiences to get involved, on and offline, through #MyBest where online communities are invited to share their personal stories.

The Intenza X Equipt campaign embodies the perfect alchemy between cardio and weight training and the alliance brings together two brands both emblematic of excellence in their fields whose allinclusive mindset aligns perfectly with diversity, wellness and movement in all forms.