Corporate wellbeing strategy should not be a standalone program, it should be part of the culture and values of your organisation: Gymshark’s world—class work(out) space offers a refreshing take on wellbeing.  The brand invested over GBP5 million in its employee exclusive, 110 sqm studio and fitness centre and, in just twenty—two weeks transformed a former warehouse into a vast fitness facility.  The ultimate gym, Gymshark Lifting Club was created to boost wellbeing at its Solihull headquarters.

Raising the bar, Gymshark Lifting Club also functions as a back—of—house facility bringing formerly outsourced functions together under one roof and accordingly, this creative hub combines “research and development and working out”.  GSLC is also home to a studio space for their branded fitness app, a 100—person auditorium, health bar, R&D factory and several high—tech photo studios; and as an innovation hub for Gymshark’s creative teams, provides unique zones to test new ideas and products.

In the words of Gymshark founder Ben Francis: “during our time in this industry we have had the pleasure of visiting and training at the best gyms in the world.  Gymshark Lifting Club will see us combine our favourite parts of each of these gyms to create something which will serve as the ultimate home to anyone really interested in conditioning”.  At GSLC walls are finished in inky colours and industrial elements such as pipework and metal columns are left exposed.  Throughout, grey promotes focus on workouts whilst the signature mesh partitions afford the perfect backdrop for Intenza’s “Soft Grey” 550 cardio line and, through adding neon blue typographic signage, the only thing exercisers need follow is “colour” in order to move between spaces with a different energy.  As gymspiration goes, the Gymshark Lifting Club hits the mark.

Within the gym, there is an impressive functional rig space, extensive weightlifting/powerlifting stations, free weights and fixed resistance areas, all finished with two group training studios: one traditional studio and one for mixed martial arts.  And to provide options when it comes to cardio, Intenza’s 550 e2 Series gets their employees’ heart pumping.

A fusion of design, function and versatility, the Escalate Stairclimber redefines the category to deliver remarkably effective workouts for all demographics.  And, coupled with advanced technology such as Intenzacast™ smart device mirroring and InCare™ self—diagnostic software, facility owners enjoy the value of innovation, impeccable engineering and premium design associated with Intenza products, and members a consistent, versatile and ultra—rewarding workout experience.

Great for running, walking, or jogging, the Intenza 550 Series Treadmill has been designed with great attention to form and function, and this award—winning product blends the long lasting beauty of aluminum elements with must—have technology, to create the most superior running experience.