Brand Stories

Running Renaissance

Over the past decade the rise in the popularity of health and fitness has nourished the growth of boutique fitness studios which specialise in specific kinds of workout, in particular group fitness classes.

 

Over the past decade the rise in the popularity of health and fitness has nourished the growth of boutique fitness studios which specialise in specific kinds of workout, in particular group fitness classes. The annual Worldwide Survey of Fitness Trends conducted by the American College of Sports Medicine indicates that group training is the one of the top three trends of 2019, with exercisers attracted to the social aspect of “powering” through a difficult work out in a group setting.

Run Around The World

In response to the market, former dancer and passionate boutique customer Payal Kadakia launched ClassPass, in 2013, to allow users of the subscription service to attend classes based on their preferences, mood and location. According to the ClassPass Fitness Trends 2018 treadmill—based classes had the fastest growing popularity. Re—branded, treadmill class offerings can now provide a full—body workout by incorporating strength and resistance training with running. Treadmill workouts consist of interval running, for example, 1—minute run, 1—minute sprint and 1—minute walk repeated at different inclines followed by bodyweight exercises such as squats, lunges and burpees; and dumbbell exercises like deadlifts, upright rows and bicep curls. A full workout ranges from 40—minutes to an hour.

What this means for your mind, body and mojo is that by combining running and weights you’ll simultaneously improve your cardiovascular system and strengthen your muscles. For those on the move, on vacation or looking to “taste” a treadmill workout, why not consider ClassPass?

Visitors to Singapore can check out Intenza at BEAT X Studio and test drive the 55o Series and their Hybrid Training class

Available in 2,500 cities across 15 countries, ClassPass is incredibly useful because membership credits can be used in different cities. Vacationers, for example, can use this opportunity to try out studios and classes not usually available at home. Visitors to Singapore, for instance, can check out Intenza installation BEAT X Studio, and test drive the Intenza 550 Series Treadmill on ClassPass for themselves. Using the 550Ti, their Hybrid Training class integrates HIIT training, body weight exercises and obstacle training with treadmill running.

The rise of boutique fitness offerings reflects users’ emphasis on experiences over material goods. Millennials especially, seek out fun and unique workout experiences that they feel resonates with their identity. Ultimately what this tells us is that gym goers are looking for ways to stay inspired and interested in exercising. Across the Intenza line—up, users will find products that are designed for maximum versatility to combat exercise boredom. The Escalate Stairclimber has unprecedented adjustable step—height technology, and the 550 Series Intenza Treadmills allow users to save custom programs— perfect for tracking personal progress. Rather than just a place to exercise, gyms can also be a place of camaraderie, inspiration and #howfitnessshouldfeel

REFERENCES
Worldwide Survey of Fitness Trends
ClassPass Fitness Trends 2018

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